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Author Question: List the three criteria for good measurement.[br][br][b][color=#A83E49]Question ... (Read 116 times)

vHAUNG6011

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on: Jun 29, 2018
List the three criteria for good measurement.

Question 2

Which of the following marketing communications strategies uses the learn-feel-do economic model?
 a. informative c. habit formation
  b. affective d. self-satisfaction


Swizqar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Reliability, validity, and sensitivity.

Answer to Question 2

A
Definition of informative strategy


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