The concept of heterogeneity is very important to marketing ...

[clippers!]

The concept of heterogeneity is very important to marketing because people respond differently to the same marketing variable.
 
 Indicate whether the statement is true or false

Question 2

MANOVA predicts multiple continuous dependent variables with multiple continuous independent variables.
 
 Indicate whether the statement is true or false

[Jayson]

Answer to Question 1

T
Heterogeneity implies people are different and will, therefore, react differently to the same stimuli.

Answer to Question 2

F
The independent variables are categorical.

[clippers!]

Excellent

[Sarahjh]

Wow, this really help