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Author Question: In conjoint analysis, _______________ allows researchers to offer a subset rather than all of the ... (Read 29 times)

natalie2426

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on: Jun 29, 2018
In conjoint analysis, _______________ allows researchers to offer a subset rather than all of the possible combinations when looking a trade-offs on a number of product attributes.
 a. the k-means method c. adaptive conjoint
  b. orthogonal designs d. choice-based conjoint

Question 2

The statistical significance of a regression model is determined using which test?
 a. t-test
  b. 2
  c. F-test
  d. Z-test


AmberC1996

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
To consider all possible trade-off combinations would be too cumbersome for respondents, therefore, researchers can use an orthogonal design.

Answer to Question 2

C


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