Author Question: Identify the strategic marketing communication elements of direct ... (Read 89 times)

bcretired

  • Hero Member
  • *****
  • Posts: 525
Identify the strategic marketing communication elements of direct mail.

Question 2

Brand _____ refers to customers developing a personal relationship with the brand.
 a. engagement
  b. identity
  c. extension
  d. equity



ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

The strategic marketing communication elements of direct mail include direct mail, card pack, catalog, and direct-response advertising.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

bcretired

  • Hero Member
  • *****
  • Posts: 525

ebonylittles

  • Sr. Member
  • ****
  • Posts: 318

 

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

For a complete list of videos, visit our video library