Author Question: Identify the strategic marketing communication elements of direct ... (Read 103 times)

bcretired

  • Hero Member
  • *****
  • Posts: 525
Identify the strategic marketing communication elements of direct mail.

Question 2

Brand _____ refers to customers developing a personal relationship with the brand.
 a. engagement
  b. identity
  c. extension
  d. equity



ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

The strategic marketing communication elements of direct mail include direct mail, card pack, catalog, and direct-response advertising.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

bcretired

  • Hero Member
  • *****
  • Posts: 525

ebonylittles

  • Sr. Member
  • ****
  • Posts: 318

 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

For a complete list of videos, visit our video library