Author Question: Identify the strategic marketing communication elements of direct ... (Read 93 times)

bcretired

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Identify the strategic marketing communication elements of direct mail.

Question 2

Brand _____ refers to customers developing a personal relationship with the brand.
 a. engagement
  b. identity
  c. extension
  d. equity



ebonylittles

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Answer to Question 1

The strategic marketing communication elements of direct mail include direct mail, card pack, catalog, and direct-response advertising.

Answer to Question 2

A



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bcretired

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ebonylittles

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