« previous next »

Author Question: Which of the following is a consumer sales promotion technique in which the manufacturer attempts to ... (Read 37 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
on: Jun 29, 2018
Which of the following is a consumer sales promotion technique in which the manufacturer attempts to sell the consumer products related to a product the consumer already uses or that the marketer has available?
 a. direct selling c. interactive selling
  b. teleselling d. cross-selling

Question 2

Which of the following statements is true of the factors that determine channel design?
 a. The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
  b. The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
  c. The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
  d. The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.


stanleka1

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of cross-selling

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

The mark-recapture technique is often used to estimate population size. The mark-recapture technique is often used to estimate population size.
Technique of Direct Percussion Technique of Direct Percussion
More than 1,000 different proteins from E. coli can be resolved using this technique More than 1,000 different proteins from E. coli can be resolved using this technique
CPR TECHnique CPR TECHnique
A bulldozer attempts to drag a log weighing 500 N along the rough horizontal ground. The cable ... A bulldozer attempts to drag a log weighing 500 N along the rough horizontal ground. The cable ...
RESEARCH TECHNIQUE RESEARCH TECHNIQUE
Video: The Nerve Impulse

For a complete list of videos, visit our video library