Which of the following is a consumer sales promotion technique in which the manufacturer attempts to sell the consumer products related to a product the consumer already uses or that the marketer has available?
a. direct selling c. interactive selling
b. teleselling d. cross-selling
Question 2
Which of the following statements is true of the factors that determine channel design?
a. The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
b. The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
c. The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
d. The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.
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