Author Question: Which of the following is a consumer sales promotion technique in which the manufacturer attempts to ... (Read 24 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
Which of the following is a consumer sales promotion technique in which the manufacturer attempts to sell the consumer products related to a product the consumer already uses or that the marketer has available?
 a. direct selling c. interactive selling
  b. teleselling d. cross-selling

Question 2

Which of the following statements is true of the factors that determine channel design?
 a. The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
  b. The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
  c. The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
  d. The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.



stanleka1

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

D
Definition of cross-selling

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

For a complete list of videos, visit our video library