It is hypothesized that an individual's need for cognition will influence the impact an advertising execution will have on attitudes toward the brand advertised. Need for cognition, then, is considered which type of variable?
a. dependent variable
b. external variable
c. internal variable
d. moderating variable
Question 2
Which of the following describes the total number of issue copies sold through all channels of distribution (subscription, newsstand, bulk)?
a. circulation c. actual circulation
b. paid circulation d. permanent circulation
An individual's performance can be limited by environmental conditions, such as temperature. Ac
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