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Author Question: It is hypothesized that an individual's need for cognition will influence the impact an advertising ... (Read 128 times)

nenivikky

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on: Jun 29, 2018
It is hypothesized that an individual's need for cognition will influence the impact an advertising execution will have on attitudes toward the brand advertised. Need for cognition, then, is considered which type of variable?
 a. dependent variable
  b. external variable
  c. internal variable
  d. moderating variable

Question 2

Which of the following describes the total number of issue copies sold through all channels of distribution (subscription, newsstand, bulk)?
 a. circulation c. actual circulation
  b. paid circulation d. permanent circulation


tdewitt

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
Definition of paid circulation


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