Author Question: Which of the following marketing communications strategies guides the manager to induce purchase and ... (Read 78 times)

nenivikky

  • Hero Member
  • *****
  • Posts: 516
Which of the following marketing communications strategies guides the manager to induce purchase and focuses on creating positive feelings for the brand?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Making a profit is the key to successful marketing.
 
 Indicate whether the statement is true or false



joewallace

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

C
Definition of habit formation

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

For a complete list of videos, visit our video library