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Author Question: Which of the following strategic options applies to low-involvement products that are of the feeling ... (Read 69 times)

fasfsadfdsfa

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on: Jun 29, 2018
Which of the following strategic options applies to low-involvement products that are of the feeling type?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

A firm is said to be _____ when it maintains tight controls and its strategic decision making is concentrated at headquarters.
 a. glocalized
  b. cross-subsidized
  c. centralized
  d. decentralized


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hollysheppard095

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of self-satisfaction

Answer to Question 2

C


fasfsadfdsfa

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Reply 2 on: Jun 29, 2018
Gracias!

ttt030911

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Reply 3 on: Yesterday
Excellent

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