This topic contains a solution. Click here to go to the answer

Author Question: A focus group moderator needs to be a good talker and dominate the group discussion to keep it on ... (Read 100 times)

dejastew

  • Hero Member
  • *****
  • Posts: 562
A focus group moderator needs to be a good talker and dominate the group discussion to keep it on track.
 
 Indicate whether the statement is true or false

Question 2

Due to substantial extra expenses when doing international marketing research, questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

adf223

  • Sr. Member
  • ****
  • Posts: 304
Answer to Question 1

F
A good moderator usually says less rather than more and directs verbal traffic capably without turning off productive participants.

Answer to Question 2

F
Complexities of international research can add a great deal of pre- and post-processing time and typically cost at least double what a survey costs when run domestically. However, it is not adequate to omit pre-testing.





 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

For a complete list of videos, visit our video library