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Author Question: Which of the following is the conceptual frameworks for advertising strategy that are used to link ... (Read 90 times)

kfurse

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on: Jun 29, 2018
Which of the following is the conceptual frameworks for advertising strategy that are used to link messages elements to consumers' personal values?
 a. consumer-ends chains c. message-value chains
  b. means-end chains d. elements-value chains

Question 2

The basic functions of an organization include providing a route and locus of decision making and coordination.
 
 Indicate whether the statement is true or false


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ankilker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of means-ends chain

Answer to Question 2

T


kfurse

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Sarahjh

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Reply 3 on: Yesterday
Excellent

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