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Author Question: When an interviewer conducts a taste test for a new type of pizza and the respondent replies: Good ... (Read 1231 times)

a0266361136

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on: Jun 29, 2018
When an interviewer conducts a taste test for a new type of pizza and the respondent replies: Good to the question: How does that pizza taste?, and then the interviewer asks: What do you mean by 'good'?, this is an example of _____.
 a. an expectant pause
  b. a silent probe
  c. a neutral question
  d. verification

Question 2

Problems in marketing communications programs are almost always due to which of the following?
 a. lack of format c. lack of consistency
  b. lack of integration d. lack of funding


chinwesucks

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B
A successful marketing communications program requires the elements to be selected in ways to achieve the marketing objectives.


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