When an interviewer conducts a taste test for a new type of pizza ...

[a0266361136]

When an interviewer conducts a taste test for a new type of pizza and the respondent replies: Good to the question: How does that pizza taste?, and then the interviewer asks: What do you mean by 'good'?, this is an example of _____.
 a. an expectant pause
  b. a silent probe
  c. a neutral question
  d. verification

Question 2

Problems in marketing communications programs are almost always due to which of the following?
 a. lack of format c. lack of consistency
  b. lack of integration d. lack of funding

[chinwesucks]

Answer to Question 1

C

Answer to Question 2

B
A successful marketing communications program requires the elements to be selected in ways to achieve the marketing objectives.