Ten teenagers between the ages of 13 and 18 were asked to taste five different types of pizza. Afterwards, a moderator led a discussion about what they liked and disliked about each pizza. The ________ was used to gather ideas and insights about pizza products.
a. survey
b. personal interview
c. focus group
d. discontinuous panel of teenagers
Question 2
Tracking systems often make it difficult for salespeople to evaluate the effectiveness of their prospecting methods.
Indicate whether the statement is true or false