This topic contains a solution. Click here to go to the answer

Author Question: Why are marketers extending national account management programs across countries typically for the ... (Read 92 times)

cool

  • Hero Member
  • *****
  • Posts: 570
Why are marketers extending national account management programs across countries typically for the most important customers?
 a. To deal with the globalization of customers
  b. To maintain a product portfolio that includes only local/regional brands
  c. To serve and give importance to customers of a particular region than to the others
  d. To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

Question 2

A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____.
 a. cross-functional team
  b. standardized research service
  c. research generalist
  d. advocacy research organization



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jessicaduplan

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

A

Answer to Question 2

B




cool

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


jackie

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Excellent

 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

For a complete list of videos, visit our video library