Author Question: Explain how a researcher makes causal inferences.[br][br][b][color=#566D7E]Question ... (Read 49 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
Explain how a researcher makes causal inferences.

Question 2

_______________ involves correlating two different measurements of the same marketing phenomenon administered at the same point in time.
 a. Split half reliability c. Pragmatic judgment
  b. Concurrent validity d. Convergent validity



catron30

  • Sr. Member
  • ****
  • Posts: 297
Answer to Question 1

A causal inference can only be supported when very specific causal evidence exists. Three critical pieces of causal evidence are:

(1) Temporal sequence - deals with the time order of events. The cause must occur before the effect.
(2) Concomitant variation - occurs when two events covary, meaning they vary systematically. This means that when a change in the cause occurs, a change in the outcome also is observed.
(3) Nonspurious association - means that any covariation between a cause and an effect is true and not simply due to some other variable.

Answer to Question 2

B
Concurrent validity evaluates a measure by comparing it to another measure of a phenomenon, with both measures taken at the same time. It is excellent for validating a new measurement instrument with another that has already been established.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

For a complete list of videos, visit our video library