Explain the difference between a concept and a variable and give ...

[audragclark]

Explain the difference between a concept and a variable and give an example of each.

Question 2

Single sourcing of data is a syndicated marketing research concept that has gained credibility as technology has allowed the gathering of more resources and data under one roof.
 
 Indicate whether the statement is true or false

[Pswine]

Answer to Question 1

A concept (or construct) is a generalized idea about a class of objects, attributes, occurrences, or processes that has been given a name. Supervisory behavior or risk aversion are examples of concepts. A variable is anything that may assume different numerical values and is the empirical assessment of a concept. For example, supervisory behavior may be assessed through variables such as amount of time spent training employees, number of employees supervised, and degree to which employees are involved in decision-making.

Answer to Question 2

T
Because single sourcing can provide almost real-time data, it has gained credibility. The disadvantage, however, is finding someone who can interpret such huge volumes of data.

[audragclark]

Great answer, keep it coming

[matt95]

Gracias!