Author Question: Explain the difference between a concept and a variable and give an example of ... (Read 126 times)

audragclark · **on:** Jun 29, 2018

Explain the difference between a concept and a variable and give an example of each.

Question 2

Single sourcing of data is a syndicated marketing research concept that has gained credibility as technology has allowed the gathering of more resources and data under one roof.

Indicate whether the statement is true or false

Pswine · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A concept (or construct) is a generalized idea about a class of objects, attributes, occurrences, or processes that has been given a name. Supervisory behavior or risk aversion are examples of concepts. A variable is anything that may assume different numerical values and is the empirical assessment of a concept. For example, supervisory behavior may be assessed through variables such as amount of time spent training employees, number of employees supervised, and degree to which employees are involved in decision-making.

Answer to Question 2

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Because single sourcing can provide almost real-time data, it has gained credibility. The disadvantage, however, is finding someone who can interpret such huge volumes of data.