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Author Question: Descriptive studies are often used to determine buyer perceptions of product characteristics and ... (Read 57 times)

shenderson6

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on: Jun 29, 2018
Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media, such as television and magazines.
 
 Indicate whether the statement is true or false

Question 2

What type of question is the following?
 
  Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply)
  ______ Savings account
  ______ Car loan
  ______ Home mortgage loan
 a. pivot question
  b. filter question
  c. checklist question
  d. counterbalancing question


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memslove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
From descriptive studies, marketers can learn the characteristics of buyers, their perceptions of product attributes, and their audience profile.

Answer to Question 2

C


shenderson6

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Reply 2 on: Jun 29, 2018
Gracias!

bulacsom

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Reply 3 on: Yesterday
Excellent

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