This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Descriptive studies are often used to determine buyer perceptions of product characteristics and ... (Read 78 times)

shenderson6

  • Hero Member
  • *****
  • Posts: 573
on: Jun 29, 2018
Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media, such as television and magazines.
 
 Indicate whether the statement is true or false

Question 2

What type of question is the following?
 
  Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply)
  ______ Savings account
  ______ Car loan
  ______ Home mortgage loan
 a. pivot question
  b. filter question
  c. checklist question
  d. counterbalancing question


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

memslove

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

T
From descriptive studies, marketers can learn the characteristics of buyers, their perceptions of product attributes, and their audience profile.

Answer to Question 2

C


shenderson6

  • Member
  • Posts: 573
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

FergA

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Studies in landscape ecology indicate that interactions between biotic and abiotic processes are dep Studies in landscape ecology indicate that interactions between biotic and abiotic processes are dep
Types and characteristics of stem cells for culture Types and characteristics of stem cells for culture
How to determine if a quadratic equation has a maximum or minimum when given the roots How to determine if a quadratic equation has a maximum or minimum when given the roots
How to determine the commission of a sale How to determine the commission of a sale
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
How to calculate the DRT to determine which is more effective against the pathogen How to calculate the DRT to determine which is more effective against the pathogen
Video: Chemical Buffers - protein buffer, phosphate buffer system and bicarbonate buffer system

For a complete list of videos, visit our video library