Author Question: Shopping centers and malls account for one-half of all retail sales, excluding automotive, in the ... (Read 218 times)

roselinechinyere27m · **on:** Jun 29, 2018

Shopping centers and malls account for one-half of all retail sales, excluding automotive, in the United States.

Indicate whether the statement is true or false

Question 2

Which of the following is an accurate statement about the scheduling of advertising?
a. The higher the degree of habitual purchasing of a product class, the more the advertising should precede the purchase time.
b. Advertisers should always seek to have a higher CPM than CPM-TM.
c. Advertisements should be scheduled to always run in the Sunday paper.
d. Advertisements should be scheduled without regard to the CPM-TM that is applicable.
e. Advertisements should be concentrated during periods of lowest demand in order to pick up additional sales.