Author Question: The single factor that distinguishes business districts from shopping centers or malls is that ... (Read 111 times)

Ebrown · **on:** Jun 29, 2018

The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.

Indicate whether the statement is true or false

Question 2

If the manager of the local barbeque restaurant has determined that the theoretical number of consumers reached by its newspaper advertisement is 14,000 households, then the manager is estimating the _____ of the medium.
a. frequency
b. reach
c. impact
d. awareness
e. coverage