The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.
Indicate whether the statement is true or false
Question 2
If the manager of the local barbeque restaurant has determined that the theoretical number of consumers reached by its newspaper advertisement is 14,000 households, then the manager is estimating the _____ of the medium.
a. frequency
b. reach
c. impact
d. awareness
e. coverage