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Author Question: Shopping centers and malls account for one-half of all retail sales, excluding automotive, in the ... (Read 217 times)

roselinechinyere27m

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on: Jun 29, 2018
Shopping centers and malls account for one-half of all retail sales, excluding automotive, in the United States.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an accurate statement about the scheduling of advertising?
 a. The higher the degree of habitual purchasing of a product class, the more the advertising should precede the purchase time.
  b. Advertisers should always seek to have a higher CPM than CPM-TM.
  c. Advertisements should be scheduled to always run in the Sunday paper.
  d. Advertisements should be scheduled without regard to the CPM-TM that is applicable.
  e. Advertisements should be concentrated during periods of lowest demand in order to pick up additional sales.


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mfedorka

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

A


roselinechinyere27m

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

parker125

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Reply 3 on: Yesterday
Wow, this really help

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