Author Question: When retailers speak of store planning, they are referring to decisions related to the location of ... (Read 75 times)

theo · **on:** Jun 29, 2018

When retailers speak of store planning, they are referring to decisions related to the location of new stores.

Indicate whether the statement is true or false

Question 2

Which of the following statements about the mobility of U.S. consumers is true?
a. As a rule, consumers are born, raised, married, widowed, and die in the same city or immediate geographic area.
b. Consumers change their residence 2-4 times in a lifetime.
c. American consumers' rate of mobility is more than that of the British or French.
d. A major factor for consumers' heightened mobility is the country's marriage rate.
e. Retailers should plan on the fact that the country's mobility will begin to decrease.