_____ is the overall feeling or mood projected by a store through ...

[joblessjake]

_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
 a. Feel
  b. Ambience
  c. Flavor
  d. Sense
  e. Decor

Question 2

Customer satisfaction is important to retailers for the following reason:
 a. Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed.
  b. It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers.
  c. Customer satisfaction has a direct impact on customer segments.
  d. Population, social and economic trends are crucial to a customers overall shopping experience.
  e. Satisfied customers will positively affect market segmentation.

[wshriver]

Answer to Question 1

B

Answer to Question 2

B

[joblessjake]

TYSM

[bblaney]

Gracias!