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Author Question: _____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human ... (Read 126 times)

joblessjake

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on: Jun 29, 2018
_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
 a. Feel
  b. Ambience
  c. Flavor
  d. Sense
  e. Decor

Question 2

Customer satisfaction is important to retailers for the following reason:
 a. Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed.
  b. It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers.
  c. Customer satisfaction has a direct impact on customer segments.
  d. Population, social and economic trends are crucial to a customers overall shopping experience.
  e. Satisfied customers will positively affect market segmentation.


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wshriver

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


joblessjake

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

alvinum

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Reply 3 on: Yesterday
Wow, this really help

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