Author Question: _____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human ... (Read 130 times)

joblessjake · **on:** Jun 29, 2018

_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
a. Feel
b. Ambience
c. Flavor
d. Sense
e. Decor

Question 2

Customer satisfaction is important to retailers for the following reason:
a. Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed.
b. It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers.
c. Customer satisfaction has a direct impact on customer segments.
d. Population, social and economic trends are crucial to a customers overall shopping experience.
e. Satisfied customers will positively affect market segmentation.