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Author Question: Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' ... (Read 62 times)

michelleunicorn

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Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using:
 a. a normative standard.
  b. a raw score.
  c. a global measure.
  d. a composite measure.
  e. none of the above.

Question 2

Subjects are instructed to place an X on a line to indicate their feeling. They are told to place the X closer to the right the more they agree with a specific statement. This is:
 a. itemized scale.
  b. graphic-ratings scale.
  c. thermometer scale.
  d. semantic-differential scale.
  e. summated-ratings scale.



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pami445

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Answer to Question 1

C

Answer to Question 2

B




michelleunicorn

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


kalskdjl1212

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Reply 3 on: Yesterday
:D TYSM

 

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