Hamburger Haven distributes a simple survey to determine the ...

[michelleunicorn]

Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using:
 a. a normative standard.
  b. a raw score.
  c. a global measure.
  d. a composite measure.
  e. none of the above.

Question 2

Subjects are instructed to place an X on a line to indicate their feeling. They are told to place the X closer to the right the more they agree with a specific statement. This is:
 a. itemized scale.
  b. graphic-ratings scale.
  c. thermometer scale.
  d. semantic-differential scale.
  e. summated-ratings scale.

[pami445]

Answer to Question 1

C

Answer to Question 2

B

[michelleunicorn]

TYSM

[raili21]

Gracias!