Author Question: What is the first step of Lee's four step self-reference correction process? a. Define the marketing ... (Read 73 times)

penza

  • Hero Member
  • *****
  • Posts: 1,022
What is the first step of Lee's four step self-reference correction process?
 a. Define the marketing problem in terms of the home country cultural traits, norms and values.
  b. Define the marketing problem in terms of the host country cultural traits, norms and values.
  c. Isolate the self-reference criterion influence and evaluate it to understand how it affects the marketing problem.
  d. Redefine the marketing problem and, in the process, eliminate the self-reference criterion influence.

Question 2

A major drawback to using U.S. census data in marketing research projects is:
 a. the quality of the data is suspect due to coding and tabulation problems.
  b. the data may not be as current as the researcher needs.
  c. data is seldom available at the level of detail needed by the researcher.
  d. data is unobtainable in machine-readable formats.
  e. census data is only available for demographic variables.



fromAlphatoOmega22

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

A
The correct order of Lee's correction process is: 1 . Define the marketing problem in terms of the home country cultural traits, norms and values. 2 . Define the marketing problem in terms of the host country cultural traits, norms and values. 3 . Isolate the self-reference criterion influence and evaluate it to understand how it affects the marketing problem. 4 . Redefine the marketing problem and, in the process, eliminate the self-reference criterion influence.

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

For a complete list of videos, visit our video library