What is the first step of Lee's four step self-reference ...

[penza]

What is the first step of Lee's four step self-reference correction process?
 a. Define the marketing problem in terms of the home country cultural traits, norms and values.
  b. Define the marketing problem in terms of the host country cultural traits, norms and values.
  c. Isolate the self-reference criterion influence and evaluate it to understand how it affects the marketing problem.
  d. Redefine the marketing problem and, in the process, eliminate the self-reference criterion influence.

Question 2

A major drawback to using U.S. census data in marketing research projects is:
 a. the quality of the data is suspect due to coding and tabulation problems.
  b. the data may not be as current as the researcher needs.
  c. data is seldom available at the level of detail needed by the researcher.
  d. data is unobtainable in machine-readable formats.
  e. census data is only available for demographic variables.

[fromAlphatoOmega22]

Answer to Question 1

A
The correct order of Lee's correction process is: 1 . Define the marketing problem in terms of the home country cultural traits, norms and values. 2 . Define the marketing problem in terms of the host country cultural traits, norms and values. 3 . Isolate the self-reference criterion influence and evaluate it to understand how it affects the marketing problem. 4 . Redefine the marketing problem and, in the process, eliminate the self-reference criterion influence.

Answer to Question 2

B

[penza]

Correct answers!

[fromAlphatoOmega22]

Great! Please up vote