Author Question: Regarding languages, a marketer should know that a. in India, there are approximately 200 minor ... (Read 189 times)

naturalchemist · **on:** Jun 29, 2018

Regarding languages, a marketer should know that
a. in India, there are approximately 200 minor languages and 1000 dialects.
b. English should be used in marketing in the United Arab Emirates.
c. a product with Dutch labeling is probably sold in France and Germany.
d. the spoken/written language of a country poses little concern for marketers.

Question 2

An advantage of sample surveys is the ability to use a probability sampling plan that will allow the results of the sample to be projected to the overall population.

Indicate whether the statement is true or false

nmyers · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
There are 300 minor languages and 3000 dialects in India. In France, labeling is required by law to be in French. With these things in mind, the spoken/written language poses a number of concerns for marketers. Because the UAE has a number of immigrants that do not understand Arabic, a marketer should use English in the UAE. This may be found in Language section (5-2a).

Answer to Question 2

T