Author Question: Discuss the international factors that add to the complexity of the marketing control ... (Read 119 times)

saliriagwu · **on:** Jun 29, 2018

Discuss the international factors that add to the complexity of the marketing control function

Question 2

In the context of social dilemma, if our focus of interest is more abstract, such as on _____, our decisions may be framed as me versus them.
A) a company
B) a brand
C) family members
D) society at large
E) our own self

janieazgirl · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Local units and a regional focus often add intermediate levels of management and staffing that further complicate the management, communication and evaluation processes. Multinational companies are likely to have subsidiaries and branch offices in countries where the external environment is changing at different rates, having a different impact on company operations. Standards and measures instituted for evaluation purposes are often not comparable across countries for this reason. Finally, given the distance of subsidiaries from headquarters, there is a tendency to resist influence in both directions, such that subsidiaries often fight to retain autonomy in decision making and performance evaluation, while the headquarters may resist input from the subsidiaries in the planning and evaluation process.

Answer to Question 2

D