Author Question: Brand managers are noting that sales promotion tools damage brand perceptions and attitudes; ... (Read 39 times)

jerry coleman · **on:** Jun 29, 2018

Brand managers are noting that sales promotion tools damage brand perceptions and attitudes; consequently, companies such as Ford are eliminating sale promotions from their promotional mix.

Indicate whether the statement is true or false

Question 2

Walkane Juices is planning to launch a line of flavored beverages. It encourages consumers to take a 1,000,000 Taste Challenge. According to the challenge, every consumer who is able to identify the flavor with just a sip of the beverage has a chance to win a holiday. In this scenario, Walkane Juices is an underdog which is trying to:
A) block consumers from being exposed to evidence.
B) increase ambiguous information.
C) use promotions to get consumers to try the brand.
D) avoid comparisons with the market leader.
E) maximize post-decision dissonance.

mcinincha279 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Brand managers are noting that sales promotion tools can actually contribute to strengthening brand perceptions and attitudes; consequently, companies such as Ford and L'Oreal are involving sales promotion firms when deciding on brand strategies.

Answer to Question 2

C