« previous next »

Author Question: Which method of budget setting is the most popular method used by multinational corporations? a. ... (Read 68 times)

hubes95

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
Which method of budget setting is the most popular method used by multinational corporations?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
 A) Incidental learning
  B) Satisfice
  C) Punishment
  D) Passive learning
  E) Schematic learning


Joc

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The objective-and-task method is the most popular method used by multinational corporations. Companies using the objective-and-task method first identify advertising goals in terms of communication goals such as target audience reach, awareness, and comprehension. Then costs to reach communication goals are estimated and allocated.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Selecting a Method for Measuring Body Temperature Selecting a Method for Measuring Body Temperature
Health care setting. Health care setting.
The male physique depicted in popular action figures in the 1970s The male physique depicted in popular action figures in the 1970s
Linear programming problems using the simplex method. Linear programming problems using the simplex method.
The treasurer of a union proposes changing the method of compounding interest on premium ... The treasurer of a union proposes changing the method of compounding interest on premium ...
Offset Method Plot of Land with Length Line Offset Method Plot of Land with Length Line
Video: Properties of macromolecules (Explained with No Audio)

For a complete list of videos, visit our video library