Coca-Cola uses the Interpublic Group to design its message for ...

[genevieve1028]

Coca-Cola uses the Interpublic Group to design its message for advertising worldwide, but it also encourages each country office to appoint local agencies to implement the brand message devised by Interpublic.
 
 Indicate whether the statement is true or false

Question 2

In the context of time pressure, _____ want to improve their current well-being and prefer products that help them to do so.
 A) attribute-oriented consumers
  B) sustainable consumers
  C) brand-oriented consumers
  D) risk averse consumers
  E) present-oriented consumers

[maya.nigrin17@yahoo.com]

Answer to Question 1

T
Coca-Cola uses the Interpublic Group to design its message for advertising worldwide. But it also encourages each country office to appoint local agencies to implement the brand message devised by Interpublic.

Answer to Question 2

E

[genevieve1028]

Excellent

[Jossy]

Gracias!