Author Question: Coca Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. ... (Read 191 times)

shofmannx20 · **on:** Jul 14, 2018

Coca Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. This combination of promotional tactics is Coca Cola's __________.
A) advertising
B) public relations efforts
C) promotion mix
D) media relations
E) market segment

Question 2

In some industries there is little advantage to being big, meaning that large companies often do not serve customers in these industries. This is an example of how small business:
A) provides competition.
B) provides technical innovation.
C) creates jobs.
D) meets the needs of society.
E) provides a culture of entrepreneurship.