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Author Question: Coca Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. ... (Read 210 times)

shofmannx20

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Coca Cola uses television and print advertising, event sponsorship, and point-of-purchase displays. This combination of promotional tactics is Coca Cola's __________.
 A) advertising
  B) public relations efforts
  C) promotion mix
  D) media relations
  E) market segment

Question 2

In some industries there is little advantage to being big, meaning that large companies often do not serve customers in these industries. This is an example of how small business:
 A) provides competition.
  B) provides technical innovation.
  C) creates jobs.
  D) meets the needs of society.
  E) provides a culture of entrepreneurship.



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Briannahope

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Answer to Question 1

C

Answer to Question 2

D




shofmannx20

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Reply 2 on: Jul 14, 2018
YES! Correct, THANKS for helping me on my review


mjenn52

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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