« previous next »

Author Question: Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and ... (Read 86 times)

biggirl4568

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and until recently?
 a. Leo Burnett c. Ogilvy & Mather
  b. Young and Rubicam d. McCann Erickson

Question 2

Operant conditioning views behavior as being influenced by:
 A) a conditioned stimulus being attached to an unconditioned stimulus.
  B) an unconditioned stimulus being attached to a conditioned stimulus.
  C) judgments on comparisons with a category prototype.
  D) previous actions and the reinforcement from these actions.
  E) cognitive reasoning built up from previous decisions.


okolip

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Sometimes the choice of the advertising agency in international markets could be based on a long-standing relationship with a particular agency in the home market. This is the case for Coca-Cola which has been using McCann Erickson from 1942 until 2007, when it decided to change agencies.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Countries of Origin of Asian Americans Countries of Origin of Asian Americans
More and Less Developed Countries More and Less Developed Countries
Share of Human Capital in Wages in Developing Countries Share of Human Capital in Wages in Developing Countries
Life Expectancy in Developed Countries Life Expectancy in Developed Countries
A bank statement shows a balance of $2,970.31 The check register of the account owner shows an ... A bank statement shows a balance of $2,970.31 The check register of the account owner shows an ...
Video: Definition of heart rate

For a complete list of videos, visit our video library