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Author Question: Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and ... (Read 95 times)

biggirl4568

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on: Jun 29, 2018
Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and until recently?
 a. Leo Burnett c. Ogilvy & Mather
  b. Young and Rubicam d. McCann Erickson

Question 2

Operant conditioning views behavior as being influenced by:
 A) a conditioned stimulus being attached to an unconditioned stimulus.
  B) an unconditioned stimulus being attached to a conditioned stimulus.
  C) judgments on comparisons with a category prototype.
  D) previous actions and the reinforcement from these actions.
  E) cognitive reasoning built up from previous decisions.


okolip

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Sometimes the choice of the advertising agency in international markets could be based on a long-standing relationship with a particular agency in the home market. This is the case for Coca-Cola which has been using McCann Erickson from 1942 until 2007, when it decided to change agencies.

Answer to Question 2

D


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