Author Question: English is the language most used in advertising worldwide. Indicate whether the statement is true ... (Read 66 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
English is the language most used in advertising worldwide.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of a lexicographic model?
 A) If one attribute of an option dominates, the consumer selects that option.
  B) Consumers stop comparing brands in case there is a tie between two attributes.
  C) It is a type of a compensatory selection strategy.
  D) A weak attribute results in immediate rejection of the brand from the consideration set.
  E) It evaluates one brand at a time.



Bsand8

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

T
English requires less space in print and broadcast media in some cases (e.g., vs. German). It also provides a cosmopolitan and status image.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

For a complete list of videos, visit our video library