English is the language most used in advertising worldwide.
Indicate whether the statement is true or false
Question 2
Which of the following statements is true of a lexicographic model?
A) If one attribute of an option dominates, the consumer selects that option.
B) Consumers stop comparing brands in case there is a tie between two attributes.
C) It is a type of a compensatory selection strategy.
D) A weak attribute results in immediate rejection of the brand from the consideration set.
E) It evaluates one brand at a time.
