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Author Question: English is the language most used in advertising worldwide. Indicate whether the statement is true ... (Read 112 times)

newbem

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on: Jun 29, 2018
English is the language most used in advertising worldwide.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of a lexicographic model?
 A) If one attribute of an option dominates, the consumer selects that option.
  B) Consumers stop comparing brands in case there is a tie between two attributes.
  C) It is a type of a compensatory selection strategy.
  D) A weak attribute results in immediate rejection of the brand from the consideration set.
  E) It evaluates one brand at a time.


Bsand8

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
English requires less space in print and broadcast media in some cases (e.g., vs. German). It also provides a cosmopolitan and status image.

Answer to Question 2

A


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