A channel member performance audit may be described as: a. A ...

[JMatthes]

A channel member performance audit may be described as:
 a. A careful day-to-day monitoring of channel member performance.
  b. A regular and thorough evaluation of the channel members' financial status.
  c. A periodic and in-depth analysis of a channel member's sales data.
  d. A periodic and comprehensive review of channel member performance.
  e. A basic phase of channel design.

Question 2

Discuss the difference between using home-country intermediaries and host-country intermediaries.

[morganmarie791]

Answer to Question 1

D

Answer to Question 2

A company that uses intermediaries in its own home-country is likely not to be as involved in managing the marketing mix in the country where the target market is located. Home-country intermediaries typically provide all marketing services for firms that do not wish to enter the foreign market and/or do not have the capability to do so. Companies relying on home-country intermediaries relinquish their control of the marketing mix to their distributors in the target-market foreign country. A company using intermediaries in the host-country is likely to have a presence there, in the form of a sales office or even a wholly-owned subsidiary. The company using a host-country intermediary also seeks to have a greater degree of control of the marketing mix in the target-market foreign country.

[JMatthes]

Excellent

[frankwu0507]

TYSM