Which of the following is not a major factor in determining which ...

[formula1]

Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?
 a. Placement of reciprocal ads
  b. The availability of the media in a given market
  c. The product or service itself
  d. Media habits of the intended audience

Question 2

Manufacturers are more likely to scrutinize channel member performance if their products:
 a. Require a high degree of post-sale service.
  b. Have a low unit value.
  c. Have a high market share.
  d. Low after sales servicing.
  e. High volume.

[mcarey591]

Answer to Question 1

A

Answer to Question 2

A

[formula1]

Thanks for the timely response, appreciate it

[sultansheikh]

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