Author Question: Which of the following is not a major factor in determining which media vehicles will be used for an ... (Read 246 times)

formula1 · **on:** Jun 29, 2018

Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?
a. Placement of reciprocal ads
b. The availability of the media in a given market
c. The product or service itself
d. Media habits of the intended audience

Question 2

Manufacturers are more likely to scrutinize channel member performance if their products:
a. Require a high degree of post-sale service.
b. Have a low unit value.
c. Have a high market share.
d. Low after sales servicing.
e. High volume.