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Author Question: Which of the following is not a major factor in determining which media vehicles will be used for an ... (Read 501 times)

formula1

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on: Jun 29, 2018
Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?
 a. Placement of reciprocal ads
  b. The availability of the media in a given market
  c. The product or service itself
  d. Media habits of the intended audience

Question 2

Manufacturers are more likely to scrutinize channel member performance if their products:
 a. Require a high degree of post-sale service.
  b. Have a low unit value.
  c. Have a high market share.
  d. Low after sales servicing.
  e. High volume.


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mcarey591

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


formula1

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Jsherida

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Reply 3 on: Yesterday
Gracias!

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