« previous next »

Author Question: The promotional budget links the established objectives with three areas. Which of the following is ... (Read 35 times)

K@

  • Hero Member
  • *****
  • Posts: 608
on: Jun 29, 2018
The promotional budget links the established objectives with three areas. Which of the following is not one of these areas?
 a. Governmental regulation
  b. Media
  c. Message
  d. Control decisions

Question 2

In the context of attitudes toward ads, which of the following statements is true of consumers in a good mood?
 A) They pay attention to negative information about their preferred brands.
  B) They tend to pay attention to information about competitors.
  C) They like a brand extension that is moderately similar to the parent product.
  D) They tend to ignore seeing relationships among brands.
  E) They avoid having tentative preferences for a single brand.


KKcool

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

By middle adulthood, most individuals and established and confident in their careers By middle adulthood, most individuals and established and confident in their careers
Areas of referred pain; A, anterior view; B, posterior view. Areas of referred pain; A, anterior view; B, posterior view.
Ringworm Areas Ringworm Areas
Connections Between Areas V1 and V2 Connections Between Areas V1 and V2
Major Areas Tested on the CMA and RMA Examinations Major Areas Tested on the CMA and RMA Examinations
Large areas of permafrost are melting Large areas of permafrost are melting
Video: Hormonal regulation of pregnancy - weeks 2 through 38

For a complete list of videos, visit our video library