Author Question: The promotional budget links the established objectives with three areas. Which of the following is ... (Read 14 times)

K@

  • Hero Member
  • *****
  • Posts: 608
The promotional budget links the established objectives with three areas. Which of the following is not one of these areas?
 a. Governmental regulation
  b. Media
  c. Message
  d. Control decisions

Question 2

In the context of attitudes toward ads, which of the following statements is true of consumers in a good mood?
 A) They pay attention to negative information about their preferred brands.
  B) They tend to pay attention to information about competitors.
  C) They like a brand extension that is moderately similar to the parent product.
  D) They tend to ignore seeing relationships among brands.
  E) They avoid having tentative preferences for a single brand.



KKcool

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

A

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

For a complete list of videos, visit our video library